Strategic Marketing Manager

With her widespread knowledge and experience in the senior living market, Leta is able to effectively manage extensive brand, product and program developments, as well as coordinate event management.  As Sage Age Strategic Marketing Manager, Leta is the primary consultant for several clients, including a large new product development project in Florida.  She is responsible for helping clients achieve their greatest potential.

Leta’s effective communication skills, coupled with her years of experience, allow her to develop valuable, long-term relationships with her clients.  She is responsible for the market assessment efforts for her clients, including market feasibility studies and competitor analyses, providing a deep understanding of each client’s position in the market.  With knowledge of market trends, Leta is equipped to develop strategic plans that enable clients to reach their desired goals.

As a Certified Aging Services Professional, Leta has received specialized, comprehensive training and education designed for those involved in senior housing management. This certification distinguishes her as an individual who is dedicated to helping older adults live dignified lives and who strives for excellence in her work and field.

Before joining the Sage Age team, Leta was one of the partners at a graphics agency for about 16 years, where she worked with national manufacturers and retailers on their print promotions.  Subsequently, she became a realtor in Florida, specializing in the residential market. 

The start of Leta’s nearly thirteen year career in the senior care industry began when she took a position as the Director of Admissions for skilled nursing at Menorah Manor in 1999.  While still in this position, she took on the additional responsibilities of community relations and marketing for the organization.  When Toby Weinman Assisted Living was being built at Menorah Manor, Leta became the Director of Marketing, opening the building at fifty percent occupancy and filling it within six months.  Later, she became the Administrator at Toby Weinman, while still fulfilling her duties in admissions and marketing.

Leta’s energy and drive, as well as her ability to handle multiple responsibilities, have enabled her to successfully direct all aspects of strategic marketing for her Sage Age client partners.  Her passion for the senior living industry is evident in her everyday efforts to help clients.  Leta is a valued member of the Sage Age team.