Vice President of Creative Services/Senior Account Manager

In the vigorous world of senior living marketing, there is one constant that can be relied on... Judi Pinkerton. Organized, efficient and detail-oriented are all words that perfectly describe Judi. Combined with 13 years of extensive senior living marketing experience, you get a successful Vice President of Creative Services and Senior Account Manager.  Judi’s energy and optimism make her a valued and effective Sage Age Strategies team member.

Judi's responsibilities are diverse, but her true talents are her incredible organizational skills and keen eye to the details of branding and marketing plans. She is an effective liaison between the client and the Sage Age team. Judi also directs the execution of the strategic planning, branding, creative, media and production services according to every marketing plan, keeping the team on track.

She follows each project through to completion, ensuring continuity, accuracy, integrity and meeting the deadlines. She also handles all client inquiries and requests, as well as processes all incoming job orders. She works in cooperation with the creative team, carefully overseeing each project through the system.

For several years, Judi served as Faith Ott's close personal assistant and account coordinator at The Lessig Group.  This experience was the foundation for her expertise in the senior living arena. It was in this position that Judi learned the value of branding, focus groups, research, media placement, budgets and all the other essential criteria that shape the development of targeted, strategic marketing plans.

Today, her broad knowledge positions her to serve clients with multiple needs. In fact, one of her accounts requires managing the marketing and branding efforts for new development, new acquisition and stabilized properties from the East Coast to the West Coast.

Judi's career started with an international energy firm as a marketing support specialist.  She is a 1987 graduate of the Boyd School in Pittsburgh, where she concentrated on business and marketing.

"I really enjoy the diversity that my position affords me. I love working with clients, making recommendations to them based on their budgets, and working with projects through every stage in the process from concept through production and delivery. I am especially pleased when I know that the client is happy with the final outcome because I feel so involved. From directing client projects to achieve desired goals, to acting as an intermediary between Sage Age and our clients, I truly look forward to everyday because no two days are the same."